CHA2015 – idea-ology…


welcome back to another CHA2015 highlight post.  if you’ve missed the previous posts be sure to check them out since they’re filled with photos and videos from the show:
back from CHA2015…
CHA2015 – ranger…

boothleft boothright

today it’s all about idea-ology and once again my team helped me pull together one of the most incredible booth displays yet.  i love hearing people comment when they’re in the booth how much they want to live in the booth surrounded by all of that vintage goodness.  for me, it’s important to evoke a feel of nostalgia in the booth since many of the products designed in idea-ology are vintage inspired treasures.  the tops of the fixtures are filled with eclectic findings of the past with the entire product line featured below – i think it tells a great story…


this year’s theme was all about correspondence to support the new paper and embellishments.  the center of the booth housed an old cart piled with shabby suitcases, old postbox doors, antique mailbags, and stacks of vintage handwritten letters.  above this hung old industrial filament cage lights intertwined through and old wire bed frame, it was a great focal point…


behind this display was another wall feature also themed to inspire correspondence, complete with a vintage postage stamp machine, mail bags, and a desk setting on a little wood and metal rolling cart.  the wall itself was covered in large graphics printed from one of the actual papers in the new collection, it’s all about the details…


the booth itself was split into two different sections, this first one showcased the new correspondence collection including the papers, and lots of amazing projects created by talented designers.  the backdrop for the projects was a cool shelving unit our neighbor art created from an old palette – so cool, and so perfect…

booth1a booth1b

check out some of these great projects using lots of the new release idea-ology items including worn covers, configurations, assemblage clock, trophy cups, flip frame, and more.  check out that row of  the new mini mason jars simply filled with lots of my favorite junk…


the other side of the booth featured inspiring samples using the other existing paper collections including wallflower, french industrial, destinations, crowded attic, and lost & found.  i just love how all of these previous lines work perfectly with each other as well as the new correspondence line.  having timeless vintage designs means more creative versatility…

booth2a booth2b

these projects were equally as amazing reminding me that there are always new creative ways to use products.  i know it’s exciting to add new things, but as a crafter, it’s even more exciting to learn new ways to use what you might already have right?  these projects used configurations, burlap panels, assemblage clock, and very clever ways to use the popular found relatives…


the booth was buzzing throughout the show and much of that had to do with this awesome idea-ology make & take using the new trophy cups, photobooth, typed tokens, mini star fasteners, remnant rubs, and vial labels.  thanks once again to deb for spending three full days showing people how to create this mini masterpiece.  it’s such a cute project and easy to make – i’ll be posting a tutorial for this project here on the blog in march once all of the products have shipped…


there are so many ways to alter these new little trophy cups since they are shiny silver. check out this great sample display created by paula cheney that list the basic ingredients to create a variety to antiquing options using alcohol inks and distress paint…


another colorful display in the booth shows how easy it is to alter the idea-ology gumdrop, mirrored stars, and new heirloom roses or salvaged dolls with alcohol ink… (if you missed the demo video i shared last week on the blog, check it out below)

i want to give special thanks to the group of talented artists, for taking the time during their holiday season to create such wonderful projects for the show.  these projects were used in several booths at the show including idea-ology, ranger, sizzix, and stampers anonymous.  as a product designer, it is by far the most rewarding thing to see the ideas brought to life by the creative innovation of others. to see some close-up photos of projects, hop over to paula’s oneluckyday blog
paula cheney
richele christensen
tammy tutterow
vicki boutin
bobbi smith
mou saha
cheiron brandon
cathie parreco
wanda guess
aida haron
jan hobbins
cathe holden
karen knight
chelle fowler
andrea ockey parr
mona pendleton
audrey pettit
yvonne blair


we didn’t leave the show empty handed and gathered up a few new idea-ology products to giveaway here on the blog!  for your chance to win, post a comment here on the blog sharing your favorite new idea-ology product (shown here).  winners will be announced thursday 1/22 at 12:00noon MST.  the lucky winners will receive a select assortment of new idea-ology products – good luck…t!m

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766 Comments to “CHA2015 – idea-ology…”

  1. […] All pictures are from his post … Cha 2015 Ideaology. […]

  2. Chiao Tan says:

    So awesome!

  3. Jane Hunt says:

    Loving the blog and inspiration. The ideas are super infectious for craft building.

  4. Sharon Fletcher says:

    The mini madon jars are tge bomb!! Trophy cups the airmail decor and your new pspers. I need a bugger craft space after this show!!
    Thanks Tim and Mario!!

  5. Brenda says:

    So awsome, can not wait to see these in stores

  6. The collection Correspondance is>>>wow!! thanks and besos desde españa;)

  7. Diane Boom says:

    I have a hard time picking my favorites. I love all of them. Of the fun I would have making and using all of these goodies.

  8. KOLOROWYptak says:

    I love mail art!!! I always have a hard time picking a favourite item from the idea-ology line…. 🙂

  9. Kerstin Eisenbrandt says:

    To pick a favorite idea-ology product is not possible, they all are great….Tim and his team are a great inspiration. I always look forward to get new inspiration from Tim’s blog and his instruction are so helpful to create great things with these amazing products.

  10. Katie Sterry says:

    I am loving all of the ideology products as usual!!! The resin roses are darling and would go so well with my heritage projects!! The more you design, the more amazing my projects seem to get! Thanks T¡m!!!

  11. I love, love, love the trophy cups. I am so excited thinking about all the ways to alter them, and all the things you can put in them, tie on them. Where to place them, things to go alongside them. Ooohhh I hope it doesn’t take too long for them to ship to the UK, I don’t think I can wait !!!!

  12. Ruby C says:

    Hey Tim! Love seeing the pictures of your booth. All of the amazing vintage decor and of course the new idea-ology line. Love Art’s pallet shelve and that amazing chest with the mirror door. I know I’m too late for the prize, the winners have been announced and I wish them many fun hours with their prizes. I just wanted to let you know that even though I’m late I really enjoy all the pictures of your booth. I may never attend CHA but I feel I’ve been there every time I see your
    post. THANKS!

  13. Sharain Mueller says:

    My brain goes on overload thinking of all the possibilities!!!! Plus I crave something of furnishings in your display too!

  14. Susanne says:

    Oh I loved your booth! Eye candy for sure! I am a vintage girl so much to choose a favorite hmmmm,,,,,,lovin the mini mason jars and roses!

  15. Vickie says:

    i want it all!! but more than that i want time to play…

  16. Valerie Librers says:

    I love the Trophy Cups – I will be using them in my living room, filled with goodies and decorated to the nines!

  17. Kathleen Lundman says:

    I am speechless!!!! I still cannot capture the whole picture of everything that you had on display along with your new products and the outcome of your classes. I love this year the best of all! There seems to be a finishing touch put on things, and that’s really not supposed to happen is it?? Whatever the answer, you did it! Way to go everyone! Lots of hard work certainly paid off. Is there anything that you have not done? I know that you were in in the Where Women Create and of course, I own that. So maybe you need to come out with a quarterly magazine like that to show the world what you are all about. Think about it! I think it’s a great idea and you are rolling your eyes. Sorry, I got off track here. I think I have said what I came here to say except Thank you! A job well done! Cant wait for things to start hitting the market!

  18. Patty Fiske says:


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